Fuck off....Arnault, Lagerfeld, Galliano y Ronald Mc Donald Me molesta ver como nos invaden con todo su aparataje arrasador.
Cual es el éxito de un bolso con LV, por que se transforma un objeto así de simple en un icono de moda que la gente esta dispuesta a pagar grandes sumas por tener uno. Más extraño es el fenómeno que se está produciendo ahora, sobre alquilar bolsos de marcas de lujo cuando no tienes el dinero para comprarlo. http://www.bagborroworsteal.com/ .
Cual es la idea de publicitar LV, pagarles mucho dinero a ellos, para que tú uses su marca y la lleves por la calles haciendo publicidad gratis. Y mejor no hablar del PUBLICITY que tienen con las estrellas del cine o la música, que por salir en una revista caminando con un bolso de estos, las ventas suben....hasta hacer de esta basura un icono. Pero más asqueroso aún es que muchas marcas imiten esta forma, y empresas mundiales como Sisley saque una línea de bolsos con un diseño muy similar al LV. La imitación es peor que el original....
Estamos rendidos totalmente a una cultura de lo efímero, del Marketing basura, de vendernos. No necesitamos todo los que nos venden las grandes marcas, necesitamos que dejen de invadirnos, de introducirse en nuestros espacios. De investigarnos, saben cuales son nuestros gustos, estilos de vida, hábitos de consumo, etc. Existe un sistema que todavía no se expande por el mundo de la moda, pero tiene lugares, como la tienda Prada del Soho de NYC, en que están probándolo. Se llama RFDI, http://www.laflecha.net/canales/ciencia/200503067/ Es un sistema que por medio de etiquetas en los productos y los teléfonos móviles, las tiendas tendrán la información total de sus clientes apenas entran en ellas, saben por donde se mueven, y si se prueban la ropa, los probadores tienen pantallas de plasma que le muestras al cliente producto que podría combinar con lo que se esta probando. Será una especie de BIG BROTHER, donde nos estarán espiando todo el momento.
Colegios, Universidades, Cines, calles, todo esta completamente invadido por la ambición de unos pocos, que no les basta con ganar suficiente dinero, si no que además quieren conquistarlo todo. En USA, estos establecimientos los tienen sometidos totalmente a las marcas, hay Universidades que solo son NIKE, y no puedes hacer nada en contra de esta marca por que te censuran en seguida, se pierde la libertad de expresarte en contra de políticas monopólicos, abusos en países subdesarrollados, etc.
Son unas especies de Napoleones de corbata, que en vez de dirigir ejércitos para conquistar países, dirigen multinacionales para conquistar mercados, y aniquilar competencias. La súper conocida multinacional del Café, Starbucks, se transforma en un virus ultra contagiosos cada que vez que elige una ciudad para entrar. Comienza a expanderse por todos los sitios y cada 2 manzanas aparece un Starbucks. Que hacen con esto, no dejar espacios a la competencia y obligarlos a cerrar, después que absorven todo, empiezan a cerrar algunas tiendas, por que logicamente no es negocio tener cada dos calles un café de ellos.
Somos todos culpables, de este fenómeno. Por que compramos sus productos. Si nosotros nos uniéramos y lucháramos en su contra podríamos hacer algo. Por que tenemos el poder de elegirlos.
Sabemos como realmente actúan estas empresas? tenemos alguna conciencia del daño que estas causan a todo lo que los rodea. Sin hablar en muchos casos de los daños ambientales que estas producen. Si no tienen respeto por nosotros, tendrán algún respeto por un río o un árbol?
Bernard Arnault LVMH, Phil Knight NIKE
TENEMOS QUE SER DIFERENTES!!!
No podemos ser todos iguales, por algo tenemos rasgos, colores, idiomas, etc. Por que todos queremos ser iguales. Tengamos matices, diferencias que hagan interesante este mundo.
Por que imitamos conductas o actividades de otros, por que no creamos nuestras propias actividades. Por que no usamos un poco más del porcentaje que utilizamos de nuestro cerebro para inventar, crear o desarrollar nuevas ideas.
Estamos en un mundo en el que somos todos iguales, Cómo nos diferenciamos? creando!!!!! usando la cabeza. El que imita no tiene oportunidades de crecer, solo son grandes los innovadores. Los que hicieron o reinventaron algo. Los demás serán del montón.
Muchas marcas que nos rodean diariamente solo copian, al que tiene éxito. Que logran con esto, NADA. Por que no creen en el diseño, por que no confían en que son capaces de hacer algo diferente. Es más fácil, mirar a tu alrededor y hacer lo mismo que tú competencia, pero eso no te lleva a tener éxito con tú producto, con suerte te lleva a subsistir.
Fashion Felonies (Wave Magazine)
When you attend a “purse party,” you’re really helping Al Qaeda.
By Chris Bushnell
Have you ever been at a flea market, a street fair, or even a local boutique, and spotted someone selling a phony Rolex or imitation Louis Vuitton handbag? With their nearly-identical looks, prominent designer logos and unimposing price tags, knock-offs tempt even the snobbiest of shoppers. Why should you pay $800 for a Gucci purse when you can have almost the same one for $30 and two seconds of guilt? After all, it’s not like anyone is going to get hurt just because you bought a replica… right?
Wrong. While you may think you’re merely getting a great deal on a stylish accessory, what you’re really doing is contributing to one of the most lucrative criminal enterprises ever developed. Trademark counterfeiting, spurred by the wide reach of the internet and the political popularity of free-trade policies, has grown from a Mafia side-business into a worldwide black market that may have substantial connections to known terrorist groups.
A BIG PROBLEM“The most recent study [conducted by The International Chamber of Commerce in the late ‘90s] said that 5-7% of all global trade is in fake goods,” claims Darren Pogoda, staff attorney for the International Anti-Counterfeiting Coalition (IACC), a D.C.-based lobby funded by the retailer-victims of knock-off goods. “That amounts to about $350 billion, with a ‘B’. And the problem hasn’t gotten any better since then.”
Of the illegally copied products being traded (which include phony brake pads, imitation home appliances and placebos remarked to resemble prescription drugs), luxury items like handbags, watches, glasses and apparel still comprise a majority of the knock-off goods confiscated in the roughly-6,500 annual seizures conducted by the U.S. Customs and Border Protection (CBP). Most of the replicas (66% in 2003) travel to the United States via China, where manufacturing is cheap and intellectual property rights (IPR) enforcement is merely a rumor.
“China is a major source of the counterfeiting and piracy problem these days,” says Mitch Clow, an international trade specialist with the Strategic Trade Center, a division of the CPB. “When China became a [World Trade Organization] member, one of their obligations was to have a strong IPR enforcement, and they really haven’t met their obligations so far. I know that a lot of trade associations and individual companies have been filing complaints with the Chinese government to say, ‘Hey, you guys have to start cracking down on this stuff.’”
“This stuff” includes un-policed manufacturing districts where virtually any product can be cloned and exported to a buyer with cash, large marketplaces where look-alike designer goods are openly abundant, and government authorities that turn a blind eye to illegal exports.
“If you look at the majority of soft goods, they’re coming out of China. I don’t think it’s any big secret,” says Special Agent Mike Baxter of Immigration and Customs Enforcement (owners of the coolest government acronym, ICE). “They have the manufacturing capability, they don’t have the oversight people, and they don’t have the enforcement.”
A BIG PROFITGiven the low cost of labor in the foreign sweatshops that make knock-off products, imitation Kate Spade wallets are proving to be more profitable than traditional cash cows, like narcotics and weapons. For many years, the easy money of mimicry was mostly flowing to the East Coast’s traditional organized crime outfits and the West Coast’s Asian gangs. But over the last several years there’s been growing evidence of groups with substantial links to terrorism using bogus designer products to fund their operations.
“Think about who’s making money off these things,” urges the IACC’s Pogoda. “It’s probably not your local Boy Scout leader. It’s not someone you would want to take a loan from, if you catch my drift. The money is being funneled to organized criminal syndicates, including terrorist groups.”
Among the notable proven connections between fake fashion items and terrorist groups (many of which are chronicled in the IACC’s “Terrorism White Paper,” available at www.iacc.org), is the fact that “The Blind Sheik,” Omar Abdel Rahman, who was eventually sentenced to life in prison for his role in the 1993 World Trade Center attack, was linked to an FBI seizure of 100,000 knock-off Nike shirts that were intended to be sold at the 1996 Olympic Games. A series of raids in 2002 – which busted an imitation Rolex ring in mid-town Manhattan – raised concerns when the arrested counterfeiters were found to own copies of Boeing 767 flight manuals that contained handwritten notes in Arabic, purchase receipts on bridge inspection equipment and a list of phone numbers of suspected Al Qaeda operatives. And a man killed this April in the Philippines during a raid of a counterfeit cologne factory turned out to be the son of an alleged commander in the Moro Islamic Liberation Front, a group which uses bombings and kidnappings to promote it’s goal of turning the island-nation into a fundamentalist Islamic state.
“People view trademark counterfeiting as a victimless crime. They think, ‘Who’s getting hurt? The worst thing that happens is that some big, foreign manufacturer loses a sale’,” says Brian Brokate, partner with Gibney, Anthony and Flaherty, the law firm retained by Rolex to enforce their trademarks. “The counterfeit economy is an economy in which nobody pays taxes, there’s a lot of child and sweatshop labor, and terrorist groups have been known to use counterfeiting to raise funds or launder money. There’s a seamy side to how the counterfeit gets from Asia to the streets of San Francisco, and the people involved are criminals. So, when somebody buys a counterfeit, it’s not just that they’re committing a federal felony, but that they’re participating in a very unsavory part of our economy.”
A BIG RIPOFFWhen you buy a knock-off designer product, you’re probably not fooling too many people. Because most phony goods were literally made for pennies, there’s little chance that anyone with decent vision will be fooled by your flimsy-leather Louis Vuitton purse or your $30 Franck Mueller watch. Most people don’t need to be told that a real Rolex second hand clicks five times per second instead of the traditional one-click quartz movement, or that only a real Fendi bag will hold it’s perfect shape when the paper stuffing is removed. Instead, all they need to do is gaze down at that tinny timepiece that rattles when it moves and see for themselves.
“This is called ‘downstream confusion’ in trademark law. It doesn’t matter that the person who bought it knows it’s a fake, but trademarks are also protected downstream, in this case someone observing the watch,” says Brokate. “The overwhelming damage to the company is not that they’re losing sales, but that you have the very valuable Rolex trademark. But it’s on a piece of junk that is going to break down.”
While many luxury goods manufacturers are quick to list the features that distinguish their product from a phony (Brokate made this reporter an unofficial Rolex expert before his interview was complete), others insist that their goods must stand on their own.
“We have absolutely zero interest in telling you how to spot a fake Vuitton,” barked Mindy Francis, a public relations rep from Louis Vuitton, one of the most pilfered brands of handbags. “To do so would simply be me informing the counterfeiters how to make better knock-offs.”
Perhaps that’s what’s happened to Kate Spade and her upstart handbag outfit. The young company, whose slightly-more affordable purses rival Gucci and Prada in the designer market, publishes a detailed “How to Spot a Fake” flashcard that is distributed to law enforcement and retailers, alike. It could be that the card has helped make Spade’s bags some of the most accurately copied products on the black market.
“On one hand, when [counterfeiting of my bags] first happened, I said, ‘I’ve made it,’” revealed Spade last year in an interview with CNN. “But it was really shocking, because you suddenly realized how much it affects our business.”
“Sometimes it’s actually very difficult for the rights holders to determine that [a seized item] is in fact a counterfeit, because the quality is so good. But usually, the merchandise is not good,” says Tom Bang, another international trade specialist with Customs and Border Protection. “Unfortunately, younger and younger people are being put in a position of wanting the brand names, wanting the trademark merchandise. I think this is problem that will be around for a long time.” 
El Benchmarking es un concepto que empezó a utilizarse hace unos 20 años. En muchos casos más de forma teórica que práctica. Pero no ha sido hasta entrados en la década de los 90 que las principales empresas a nivel mundial comienzan a interesarse por este tema.La competencia cada vez mayor a la que se ven sometidas muchas compañías las ha obligado .a buscar recursos y técnicas novedosas con las que poder competir. Una de estas técnicas es el Benchmarketing.Al principio, en la década de los 80 la idea del Benchmarketing era comparar a las empresas norteamericanas con las japonesas. En la actualidad el Benchmarketing consiste en comparar a tu empresa, con la mejor del mundo.Seguramente habrán oído hablar de Benchmarking pero no del Benchmarketing. En definitiva es el mismo concepto, pero utilizamos Benchmarketing para hacer hincapié en la función comercial o marketing.
El gran problema es que muchas empresas no solo se comparan a nivel de políticas internas, si no que también copian productos de las empresas lideres. Con Benchmarketing no llegaremos hacer grandes, solo simples imitadores.
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